Last week I said I wanted this to be honest, not just a highlight reel. Week 2 is already testing that. I spent a good chunk of this week going through Amazon settlement reports, actually sitting down and looking at what's coming in versus what's going out. It wasn't fun, but it needed to happen. Digging into ad performance Going product by product, one thing stood out: my phone wallet has been racking up ad spend with zero sales to show for it. That's not a "give it more time"...
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A little over a year ago, ML Necessities didn’t exist. There was no website, no brand, and definitely no plan to be selling products across multiple platforms. It started when I came across a business that was going out of business and had the opportunity to buy some of their inventory. I figured I would try selling the products online and see what happened. At the beginning, I was learning everything as I went. I had to figure out how to make listings, price products, ship orders, manage inventory, and...
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